​Brand Voice Development: We worked closely with Theresa through collaborative workshops designed to uncover the authentic tone of her brand. These sessions helped us define how she speaks to her audience—refined yet approachable—and shaped messaging that reflects both her values and her elevated design style.

Strategic Brand Positioning: Through deep-dive strategy sessions, we identified Theresa’s unique position in the high-end interior design space and clarified exactly who her ideal client is. These insights were compiled into a Brand Strategy Playbook to guide consistent and confident brand decisions moving forward.

Logo Design & Refinement: With Theresa’s creative vision and aesthetic as our guide, we explored multiple logo directions, ultimately crafting a visual mark that feels both timeless and personal. The result is a logo that mirrors the elegance and intentionality of her interiors.

Visual Identity System: We developed a cohesive visual identity system that brings the brand to life across every touchpoint. This included an elevated color palette, sophisticated typography, and refined design elements that enhance her digital presence and print materials alike.

Comprehensive Brand Style Guide: To ensure consistency in how the brand is expressed, we created a detailed brand style guide that combines voice, messaging, and visual assets into one clear and user-friendly resource.

Website Experience Optimization: We conducted a full UX audit of Theresa’s existing website to identify areas for improvement. From there, we provided a prioritized list of recommendations aimed at improving usability, storytelling flow, and lead conversion for her ideal clients.